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26A – Celebrating Failure

1. A time this past semester that I failed: A time this past semester that I failed was in my ADV4800- Advertising Campaigns class. The class is a demanding, but rewarding capstone class for advertising majors, and is about strategic advertising planning and is the culmination of what is taught in the research, strategies, copy and design, media planning, promotion and public relations courses the major offers. I was managing the project, which is a campaign plan book, for a real client, and my group and I were so eager to please them that we set ambitious goals and deadlines at the very beginning of the project. Everyone in the group thought this was doable, but we forgot to take into account classes and other extracurriculars that everyone had, and we all failed at meeting internal deadlines that we had set together as a group at the start of the project. Tasks that were supposed to be completed by the end of the week ended up taking two or three weeks, and everyone in the group wa...
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14A – Halfway Reflection

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Tenacity provides perspective in placing short-term difficulties in the context of a higher goal. It is the thread that binds all innovators, entrepreneurs and problem solvers to one another, separating bona fide success stories from the wannabe entrepreneurs. Tenaciousness is a competency. The behaviors that I have used or developed to keep up with the requirements of the course include creating a schedule and managing my time wisely. Online courses allow students to decide when to complete assignments in their own time. At the beginning of each week, I look over which assignments are due, and determine which days to set aside to complete those assignments. Since there are usually two to three assignments due every week in the class, I set aside a day to complete each one. Procrastination is a slippery slope and happens quite frequently in online classes, so students must stay organized and stick to their study plan. Time management is crucial in an online course,...
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24A – Venture Concept No. 1

Opportunity: I believe that an opportunity exists for Starbucks to enhance their advertising and social media marketing methods. This belief comes from the experience of frequently visiting the Starbucks stores located on campus because the coffeehouse’s main advertising medium is the store itself. The unmet need is Starbucks potential to increase their advertising and social media marketing methods for various promotions such as offering BOGO (buy one, get one free) offers to consumers to encourage them to purchase a drink and receive one to give to a close friend. The people who have this need are young people ages 16 to 24, typically in high school or college. The need came from when I asked some of my peers out of curiosity if they had ever seen an advertisement for Starbucks before, in which all of them answered no. The need has always existed, due to Starbucks relying on not following traditional methods of advertising, which some consumers view as a throwback to the methods bus...
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