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22A – Elevator Pitch No. 3

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Reflection: What stood out to me as important from the feedback I received from my last pitch was building and developing stage presence. Stage presence is the sum total of all the qualities that keep the audience engaged while delivering a speech. It plays a crucial role in a speech and consist of everything ranging from body posture to the tone of the speech. I included hand and body movements in order to keep the audience engaged and listening. Stage presence also encompasses connecting with the audience in a way or method that captivates their attention, making them want to watch and listen to the speech being given. Confidence is key when embodying stage presence, and one needs to present with an attitude or personality that is larger than his or her everyday demeanor. People with great stage presence, such as comedians, are not the same when they are presenting compared to when they are not, because they are making an effort to entertain or inform during a presentation. Perf...
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29A – Venture Concept No. 2

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Starbucks has one of the most unique cultural characteristics out of all the firms, which influences the performance of the business and employees. The corporation’s organizational culture ties in with the company’s tactics for successful brand development and global expansion. The mission statement of Starbucks is, “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”  Opportunity: I believe that an opportunity exists for Starbucks to enhance their advertising and social media marketing methods. This belief comes from the experience of frequently visiting the Starbucks stores located on campus because the coffeehouse’s main advertising medium is the store itself. The CEO of Starbucks, Howard Schultz has stated that “Our stores are our billboard,” meaning that the Starbucks experience and the physical stores provide more advertising in comparison to those that are posted through radio, mobile, and television. The unmet ...
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24A – Venture Concept No. 1

Opportunity: I believe that an opportunity exists for Starbucks to enhance their advertising and social media marketing methods. This belief comes from the experience of frequently visiting the Starbucks stores located on campus because the coffeehouse’s main advertising medium is the store itself. The unmet need is Starbucks potential to increase their advertising and social media marketing methods for various promotions such as offering BOGO (buy one, get one free) offers to consumers to encourage them to purchase a drink and receive one to give to a close friend. The people who have this need are young people ages 16 to 24, typically in high school or college. The need came from when I asked some of my peers out of curiosity if they had ever seen an advertisement for Starbucks before, in which all of them answered no. The need has always existed, due to Starbucks relying on not following traditional methods of advertising, which some consumers view as a throwback to the methods bus...
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