Severely Underfollowed

Domain Expert: Dayana Falcon Who They Are: Sales Marketing Leader at The Walt Disney Company Background: Dayana Falcon grew up in Miami and was the first in her family to attend college as a Latina woman with Cuban roots. She chose The University of Florida where she majored in advertising. Dayana has been described as energetic, forward-thinking, and enthusiastic, and her greatest strength is her ability to network. She began her career in analytics and digital media planning for clients such as Lifelock, Logitech, Pandora, Hyundai, and Kia during her time at Initiative Media. Shortly after, she was relocated to NYC to join the CEO of IPG Media Brand’s global team. Dayana’s responsibilities ranged from global business development, marketing, and operations. Today, Dayana is the sales marketing manager at Disney advertising sales at The Walt Disney Company. Dayana has experience in putting together all the pieces of the puzzle of a fully integrated marketing ecosystem, with a sid...

You: My name is Arlene Chen and I am a senior studying advertising at the University of Florida. I am also proficient in utilizing my communication skills, creating digital media content, and developing advertising campaigns. I am able to apply my organization skills towards both people and projects in all aspects of my work and have never missed a deadline before as a result of being highly organized. Aspiring to work as an account executive or marketing researcher for a social media company, I am passionate about cultivating a following on social media platforms and creating content and devising a platform strategy. In my spare time, I enjoy building human relationships with customers and strengthening my alliances with entrepreneurs. Being an officer for many student organizations has given me the opportunity to create and manage digital content, engaging with members of the said organization through social media platforms such as Facebook, Instagram, and Twitter. I have hands-on...

"College student studying in Park"  by  CollegeDegrees360  is licensed under  CC BY-SA 2.0 Stella Bucks is a 21-year-old college student. She has a busy schedule, balancing work and an internship on top of being a full-time student. As a student, she spends a lot of time on campus, and relies on convenience when buying products. She typically purchases beverages on the way to class at locations near campus, such as the J. Wayne Reitz Union, Marston Science Library and Library West.             Unlike most college students, Bucks is a health-conscious consumer and is picky with what she purchases: it should contain caffeine (she dislikes soda) and be a naturally occurring substance (cutting energy drinks out of the picture). “I want a product that has health benefits,” Bucks said. “It must be environmentally friendly and something that I can grab on the go.” Health is an influential factor that ...

Reflection: What stood out to me as important from the feedback I received from my last pitch was surprising the audience with a hook that catches their attention. I started my elevator pitch with a quote from Benjamin Franklin, a lesser-known expert in the realm of losing socks while doing laundry, but still a well-known figure, nonetheless. By quoting an influential person, Franklin’s pithy, short, and relevant quote is used to capture the audience’s attention. The quote is particularly powerful and effective because it eloquently describes the actual inevitability of death to highlight the difficulty in avoiding the burden of taxes and I place a modern and humorous twist on it. Opening a speech with a hook will make the speaker unforgettable and capture interest. What feedback surprised me the most was that other students found my elevator pitch engaging, informative, and funny because it has been a while since I last gave a speech. A successful speech takes planning, careful ...

Five ways in which I think I have human capital that is truly unique. Five ways in which I think I have human capital that is truly unique consist of my natural ability to organize effectively, easily empathizing with and relating to others such as my peers, I’m driven to complete a task; no matter how difficult it is, the fact that I really enjoy learning new things; finding it easy for me to pick up required skills for the task at hand, and how I truly enjoy excelling and pushing myself; always looking forward to tasks where I can learn something new and grow as a person. As the treasurer of the Chinese American Student Association at the University of Florida, I came up with a plan to reorganize the organization's supply closet by category. Because items were easier to find, we placed fewer orders and saved money on cultural supplies year after year. My skill to empathize with others has helped me multiple times as an officer for a student organization, because I was able to qu...

Interview 1: How has Starbucks advertising impacted you? Interviewee: I see Starbuck advertising quite often in different kinds of places. Do you use the My Starbucks Rewards loyalty program? Interviewee: No. How frequently do you go to, or visit Starbucks? Interviewee: About once a week. Did you enjoy your experience at Starbucks? Interviewee: Yes, the service is usually pretty quick, they rarely mess my order up and the customer service is good. How does Starbucks make you feel? Interviewee: Good, I generally enjoy going. My one gripe is of course how expensive the drinks are. What is your current impression of Starbucks? Interviewee: I think of coffee and them spelling and calling out my name wrong. What do you think has contributed to the success of Starbucks? Interviewee: Millennials, their good marketing and quick, reliable service. I guess the way we post just about everything we do on social media, Starbucks essentially gets free mar...