Severely Underfollowed

1. Title: UF Health monitors rumors of coronavirus spreading to Gainesville Link: https://www.alligator.org/news/uf-health-monitors-rumors-of-coronavirus-spreading-to-gainesville/article_69a9b1a0-426c-11ea-86b2-87354e5a2a4e.html Story: UF Health directors are monitoring students who were in contact with someone who has traveled from Wuhan, China to Gainesville, Florida before the coronavirus quarantine took place in Wuhan. Students who were in contact with the family member who traveled before the quarantine was effective are currently being monitored and the threat level is relatively low. There have been no known reports of the coronavirus in Alachua County and none of the students who have been in contact with the person who traveled from China have displayed any symptoms. The UF International Center has identified four people who have traveled from China to Gainesville within the past two weeks and will provide anyone traveling to China with resource...

Beginning Point: I believe that an opportunity exists for Starbucks to enhance their advertising and social media marketing methods. This belief comes from the experience of frequently visiting the Starbucks stores located on campus because the coffeehouse’s main advertising medium is the store itself. Starbucks promotes the lifestyle of its consumers by not following the traditional methods of advertising, due to the fact that they did not require it to promote the brand. When advertising, Starbucks focuses on quality-based differentiation, excellent customer service, and customer orientation. Consumers are attracted to Starbucks not only for the products- mainly the beverages, but for the experience as well. I feel like a majority of its target market goes to the physical stores for the beverage products, but some also go for the experience as well. However, the company can expand on its various forms of advertising, especially on-campus to receive high engagement on so...